QR codes are certainly not new. However, I have seen them used in some innovative ways over the last two years as we have all adjusted to doing things remotely.

What are QR codes?

For those of you who may be unfamiliar with QR codes, they are a type of barcode that can be scanned by a mobile device. The QR stands for quick response.  When the barcode is scanned the mobile device can open a form, webpage, image, or other type of information.

How to create a QR code

To create a QR code you can use a free QR code generator online. Some of my favorites are:

QR-Code-Generator: https://www.qr-code-generator.com/

QRCode-Monkey: https://www.qrcode-monkey.com/

QR Stuff: https://www.qrstuff.com/

Each of these allows you to create a QR code with just a few clicks. You can select a size and the type of information you want to share with the QR code with each generator. All three generators do have unique features such as being able to select different colors, different borders, or to select a logo. 

Ways to use QR codes

Originally, many QR codes were placed on print documents or in physical locations. People would scan the code with a QR code reader app and view the information shared.

Now, most mobile phones allow you to scan the QR code with the native camera app. Additionally, instead of placing QR codes on print or in physical locations, I have seen QR codes used in digital environments. For example, I recently attended a live event online and the hosts shared a QR code on their slides. When I scanned the code it took me to a form where I could log my attendance and receive a certificate.

Another example of a QR code in a digital environment is when they are used to augment content. Specifically, QR codes can be used to open an app on a mobile device. If your organization frequently uses a tool such as Slack, you can use a QR code on a presentation slide, have individuals scan it, and a particular channel in Slack can appear. This can be one way to bring people together faster than having everyone click on a link, especially if you know people primarily interact with a tool on a mobile device.

If you have a digital library, QR codes can be added to spaces to bring up augmented content that you want individuals to interact with on a mobile device.

Conclusion

Using QR codes on print resources and in physical locations remains a good option for many, but as we continue to work in digital environments there are good use cases for QR codes in online spaces as well.

Additional resources on QR codes for today’s use cases:

QR Codes are Here to Stay. So is the Tracking They Allow. Published in the New York Times.

The Resurgence of the QR Code And What It Could Mean for Your Brand.