The single most important “KM sale” you can make is to your senior leaders. In my first two posts on this topic, I asserted that in my experience, if you get them on board, everything else will be much easier. If you can’t: try, try, and try again. Valuable tools for getting leadership sponsorship and support include telling stories, making the business case, and selling the benefits. Please read on to learn about selling the benefits, drawn from my new book Proven Practices for Promoting Knowledge Management.
A few tips for selling the benefits of knowledge management
With any change initiative, all stakeholders want to know what’s in it for them; implementing a knowledge management program is no different. To help leaders understand the benefits for them personally, and for the organization overall, answer the following questions.
- Why should we implement a KM program? Articulate your vision.
- What exactly are the benefits? Develop a list of benefits (see the list below) and tie these to your organizational goals.
- How will a KM program help our organization accomplish its most critical objectives? Tie your Top 3 KM Objectives to the organization’s overall priorities.
- How will our organization improve as a result? Make the business case.
- How will our people’s needs, opportunities, and challenges be met? Share compelling use cases from analogous organizations and scenarios.
15 KM Benefits
- Better and faster decision making
- Users can easily find relevant information and resources
- Ideas, documents, and expertise can be reused
- No duplication of effort
- Mistakes aren’t repeated
- Existing expertise and experience can be leveraged
- Important information gets communicated widely and quickly
- Processes and procedures can be standardized and repeatable
- Methods, tools, templates, techniques, and examples are available
- Unique expertise becomes widely accessible
- Customers can see exactly how knowledge is used for their benefit
- Accelerated customer delivery
- Organizations can leverage scale
- The best organizational problem-solving experiences are reusable
- Innovation and growth are stimulated
Best practices for KM include avoiding common pitfalls; this post outlines the first 10 pitfalls observed by knowledge management expert Stan Garfield
Knowledge management (KM) implementation include 10 best practices; Stan Garfield KM guru outlines these in this post on proven strategies
Knowledge managers should practice what they preach and learn from the experience of others, reuse the best ideas, and avoid the usual pitfalls
KM efforts begin for several reasons; initially due to individual people; more enduring reasons include enabling the organization to do things better