Professional development tip: reserve special library jargon for librarians; use the language of your company’s sector, your workplace, and your leaders.
How to Leverage Jargon, and Why It’s Important
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Sarah Nichols
Sarah L. Nichols is an experienced knowledge manager with expertise developed in a variety of professional services and nonprofit organizations. She is skilled in research, enterprise social networking applications, marketing of library and knowledge management services, contract negotiation and vendor relationship management. Now, as a writer, editor and principal of her own consulting practice, Sotto Voce Communications, Sarah writes about issues facing librarians, knowledge managers and other information professionals.
New Purpose for KM Systems: Enabling Knowledge Creation
Knowledge and learning are twins and do not exist without each other. KM systems must enable people to take ownership of knowledge creation.
From the Director’s Chair: Business as a Second, Third and Fourth Language
Every organization has its own particular vocabulary. To thrive and stay relevant in the workplace special librarians need speak three additional languages.
From the Director’s Chair: Follow the Leader
A former Information Services Director, shares her thoughts about how you can develop the most productive strategy for your Information Services department.
3 Tenets of Customer Service
Letting your clients know you care requires some individualized attention, even when you are busy, and seriously impacts satisfaction and your library’s brand.
Robust KM is all about Supplements!
In order to be robust in the age of social media, KM needs to be supplemented.
VIM and Vigor—The Secrets to a Great KM Application
People at organizations with underperforming KM platforms can really struggle to find information. A great KM platform solves that problem.
Networking Isn’t Just for Special Occasions. Here’s Why
Networking principles apply equally to conference attendance and within one’s organization and it pays off to make networking part of your daily routine.
Sticky Marketing: Open, Closed, and Making the Lightbulb Go On
Ask open ended questions when interviewing requesters or getting input on KM strategy; the result will be “ah ha!” moments for provider and end users.
KM Has an Image Problem
KM has an image problem. People only understand value if they can see impact – help them understand why what you do is important and relevant.
ticky Marketing is (Also) About Seizing Opportunities
There are many serendipitous opportunities to market your library to your organization’s leaders; seize them and enjoy unexpected benefits.
Going Solo – 8 Skills Critical to the Success of One-Person Library Management
There are 8 skill areas needed to operate as a solo librarian and it’s important to prioritize them based on the organization’s strategic and operational goals.
Sticky Marketing: Crowdsourced Content Curation
Marketing is about building relationships. For libraries, making a personal connection leads both to advocacy and increased usage of library services.
Sticky Marketing: The Opportunity for Solo Librarians
Solo librarians are often uniquely positioned to optimize one sticky marketing tenet, making a personal connection.
Sticky Marketing: What’s Your Problem?
The reference Interview is an opportunity to practice sticky marketing with your requesters by communicating genuine interest and commitment.
Sticky Marketing – All Onboard! The Training is leaving the Station!
One of the tenets of sticky marketing is to “meet people where they are.” Attaching to existing training initiatives provides a terrific marketing opportunity for the library.
Sticky Marketing – You Don’t Have to Shout to be Heard
When marketing messages are on point, well placed, and use familiar language, your audience will listen and you won’t have to shout to be heard.
The Redefined ILS: Tactical, Practical, Strategic, Sustainable
What is a redefined ILS? How does it deliver high impact tactical and strategic benefits? Start by thinking of it as “Indispensable Library Solution”.