Lucidea’s Benitta MacLachlan Featured in Museum Magazine and Speaking at AAM 2025

We’re proud to share that Benitta MacLachlan, Knowledge Management Consultant at Lucidea, is featured in the May/June 2025 issue of Museum magazine, a leading publication reaching over 30,000 museum professionals. In the latest issue, Benitta shares her insights on how cultural institutions can use technology to manage and preserve their collections, making them more accessible and engaging for audiences.

As a Knowledge Management Consultant at Lucidea, Benitta works closely with museums, galleries, and cultural institutions to implement effective, scalable solutions that support long-term stewardship and engagement.

Where to Read the Full Interview

Her interview appears in the “In Their Words” column, which showcases thought leaders presenting at this year’s AAM Annual Meeting & MuseumExpo. The article includes insights on key trends currently shaping the museum sector, with Benitta’s contribution focusing on best practices for making collections accessible online, the importance of a reliable, full-featured museum CMS, and how AI can support cataloging and discovery.

“Online collections offer a transparent view into the behind-the-scenes work of a museum. They help the public understand the museum’s research, documentation, and interpretation efforts, positioning the institution as an authoritative resource.” – Benitta MacLachlan, KM Consultant

You can access the full interview here.

This article appeared in the May/June 2025 issue of Museum and is reprinted with permission from the American Alliance of Museums.

Find Benitta and the Lucidea Team at AAM 2025

Benitta will be speaking at the American Alliance of Museums (AAM) Annual Conference, taking place May 6–9, 2025, in Los Angeles.

Benitta’s session, “Instill Trust and Understanding via your Argus Online Collection Portal,” will be held on Wednesday, May 7, at 11:30 am PDT in Solutions Theater #1. She’ll discuss how technology can support transparency and engagement through your online collection portal—key themes in modern museum management.

Be sure to arrive early if you want a seat, as our past sessions have been standing room only!

AAM is a key organization supporting museums across North America, offering resources and advocacy for the museum community. We’re proud to sponsor, attend, and participate in their annual event.

In addition to Benitta’s presentation, Lucidea will be hosting a client event on Monday, May 6, from 6:30 to 9:30 pm. If you’d like to attend, please reach out and we’ll be happy to send you the details.

See You at MuseumExpo!

We’re thrilled to see Benitta’s expertise highlighted in a leading industry publication. Her insights on the intersection of technology and museum management are helping institutions across North America preserve and share their collections with greater impact. If you’re attending AAM, be sure to catch her presentation and stop by Booth 1236 to say hi!

While you’re at the booth, meet museum expert and Lucidea Press author Rachael Cristine Woody, who will be signing copies of her latest book, The Discovery Game Changer: Museum Collections Data Enhancement. Rachael will be available Wednesday, May 7, from 12 pm – 1:30 pm and 2:30 pm – 4 pm; as well as Thursday, May 8th, from 11 am – 12:30 pm and 3:30 pm – 5 pm.

We look forward to seeing you there!

About Argus

Argus is Lucidea’s comprehensive Museum Collections Management System (CMS) trusted by museums, galleries, and heritage institutions worldwide to organize, curate, and showcase diverse artifacts and collections. With full multimedia support, real-time reporting, and AI-driven search, Argus goes beyond traditional collections management–bringing collections to life through online portals, community curation, and engaging visitor experiences.