Lucidea’s Lens: Knowledge Management Thought Leaders Part 96 – Peter Morville

Peter Morville is a pioneer in the fields of information architecture and user experience, and has expertise in organizational strategy and planning. His specialties include findability, information architecture, user experience, usability, and systems thinking.

With Lou Rosenfeld, Peter applied principles of library science to solve issues of grouping and labeling on the early web. They co-authored Information Architecture for the World Wide Web, known as the “Polar Bear book,” the seminal book on information architecture. The two dubbed their work “information architecture,” although they did not mean it in the sense of Richard Saul Wurman’s use of the term, who according to Morville, “focused on the presentation and layout of information on a two-dimensional page. We focused on the structure and organization of sites.”

Here are definitions for five of Peter’s specialties:

• Findability: The ease with which information can be found, meaning that users can easily find content or information they assume is present on a website.
• Information Architecture (IA): Organizing, structuring, and labeling content in an effective and sustainable way to help users find information and complete tasks. IA helps users understand where they are, what they’ve found, what’s around, and what to expect.
• Systems Thinking: A holistic approach to analysis that focuses on the way that a system’s constituent parts interrelate and how systems work over time and within the context of larger systems.
• Usability: Making products and systems easier to use, and matching them more closely to user needs and requirements.
• User Experience (UX): A person’s perceptions and responses that result from the use or anticipated use of a product, system or service.

Peter created the following content. I have curated it to represent his contributions to the field.

Books by Peter Morville

Findability

The crossroads of Information Architecture and Knowledge Management

User Experience Honeycomb

• Useful: We must have the courage and creativity to ask whether our products and systems are useful, and to apply our knowledge of craft + medium to define innovative solutions that are more useful.
• Usable: Usability is necessary but not sufficient.
• Desirable: Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.
• Findable: We must strive to design navigable web sites and locatable objects, so users can find what they need.
• Accessible: Our sites should be accessible to people with disabilities (more than 10% of the population).
• Credible: Understand the design elements that influence whether users trust and believe what we tell them.
• Valuable: Our sites must deliver value to our sponsors.