Succeeding in the World of Special Librarianship, Part 6
Stephen will covers methods of promoting your library’s services and products. Stephen discusses marketing and selling topics such as:
- 7 Step Actionable Marketing Framework
- Why “What’s in it for Me?” is the wrong question
- Critical Issues to Address for New Product Development
- Strategies to Increase Adoption & Engagement
Integrated Library systems
Knowledge Management
Museum Collections Management
Archives Collections Management
Electronic Resource Management
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