We recently offered a webinar presented by museum evangelist and strategist Nina Simon, where she drew upon research for her book, The Art of Relevance, and offered substantive, creative, inspiring and practical advice on how to increase your organization’s relevance to the communities you hope to engage. Interestingly, in Nina’s role as speaker, she offers advice that applies whether you work in a library, a museum, a theater, a park, an academic institution or a corporation. It’s all relevant.
During our webinar, Ms. Simon discussed proven methods of moving from “rags-to-relevance” and shared success stories about how museums can matter more to more people. These anecdotes, insights and best practices show what success looks like — for museums and for other organizations. Earlier in her career, Ms. Simon attended many conferences in all different fields, including museums, libraries, parks, and theaters. She observed that the imperative to “make the work relevant” was a continuing theme.
The idea of relevance inspired “attraction, suspicion, and confusion about what relevance truly is, why it matters in our institutions, and how it can be used to help us matter more, to more people.” Please enjoy the full webinar and hear about Ms. Simon’s research and recommendations on relevance and its rewards.
Virtual museum visits still offer health giving benefits including peace and rejuvenation. Museums should consider this for their web presence.
Museum leaders must make sure that staff have all the tools needed to work remotely, including a web-based CMS and options for personal connection.
The future of museums includes encouraging visitors to learn, critically evaluate their views, engage in difficult conversation, democratic dialogue
Museum advocacy includes writing letters to congressional representatives; advice on what to include and emphasize, how to structure to get results